Effective Date: December 22, 2025
At NovoLead, operated by Codari Solucoes de Tecnologia LTDA, we understand that your privacy matters. This Privacy Policy explains how we collect, use, protect, and manage your personal information in compliance with Brazil's General Data Protection Law (Lei Geral de Proteção de Dados - LGPD).
By using our platform, creating an account, or accessing any of our services, you acknowledge that you have read and understood the practices described in this document.
Company Name: Codari Solucoes de Tecnologia LTDA
CNPJ: 60.595.581/0001-83
Address: Rua Doutor Arlindo Luz, 540, Sala 01, Centro, Ourinhos, São Paulo, Brazil, CEP 19900-011
As the data controller, we are responsible for making decisions about how your personal information is processed. For questions, concerns, or to exercise your data rights, please reach out to our legal team at: [email protected]
To help you better understand this policy, here are important definitions based on the LGPD:
Personal Information: Any data that can identify you as an individual, directly or indirectly.
Sensitive Personal Information: Special categories of data including racial/ethnic origin, religious beliefs, political views, union membership, health information, sexual orientation, genetic or biometric data.
Data Processing: Any activity involving your personal data - collecting, storing, using, sharing, modifying, or deleting it.
Data Controller: The entity (that's us - Codari) that decides why and how personal data is processed.
Data Processor: Third parties who process data on our behalf, following our instructions.
Data Subject: You - the individual whose personal information we process.
Anonymization: The process of removing identifying information so that data can no longer be linked back to you.
Legal Basis: The lawful justification under LGPD that allows us to process your personal data.
Consent: Your clear, informed permission for us to use your personal information for specific purposes.
We gather various types of information to provide and improve our services. Here's what we collect and why:
When you create an account, we collect your name, email address, phone number, company name, and password. This information is essential for account creation, authentication, and providing customer support.
We automatically collect information about the devices you use to access NovoLead, including device type, operating system, browser type, IP address, screen resolution, and hardware specifications. This helps us optimize our platform for different devices and troubleshoot technical issues.
We collect your approximate location based on your IP address or GPS data (if you permit it). This allows us to provide region-specific features, content localization, and compliance with local regulations.
We track how you interact with our platform - pages you visit, features you use, time spent on different sections, buttons you click, and session duration. This data helps us understand user behavior and improve our services.
We record your preferences regarding emails, newsletters, notifications, and other forms of communication so we can respect your choices about how we contact you.
Any content you upload to our platform - including images, videos, documents, text, and other files - is stored securely to enable our services to function properly.
If you subscribe to paid features, we collect transaction information and payment method details (processed securely through payment service providers).
We maintain login history, including timestamps, IP addresses, and device information to detect and prevent unauthorized access to your account.
We analyze patterns in how you use our platform - your most-used features, preferred settings, peak activity times, and engagement metrics to personalize your experience.
For accounts with two-factor authentication enabled, we store backup contact information and 2FA configuration details.
When you provide feedback or respond to surveys, we collect this information to improve our services and measure user satisfaction.
We obtain your personal data through several methods:
We only keep your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Under Brazilian law (LGPD), you have significant rights regarding your personal data:
You can request confirmation that we process your data and obtain a copy of the information we hold about you.
If your data is incomplete, inaccurate, or outdated, you can request that we correct it.
You can request deletion of your personal data, subject to legal exceptions where we must retain certain information.
You can request that we anonymize or restrict access to data that is excessive, unnecessary, or processed improperly.
You can request your data in a structured, commonly used format to transfer to another service provider.
You can request details about any third parties or organizations we've shared your data with.
For processing based on consent, you can revoke your permission at any time.
You can object to certain types of data processing, including marketing communications.
You won't face negative consequences for exercising your privacy rights.
How to Exercise Your Rights: Email our legal department at [email protected] with your request. We'll respond within 15 days as required by LGPD. Please note that some requests may not be fulfilled if legal exceptions apply - we'll explain our reasoning in such cases.
NovoLead uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device that help us:
You can manage cookie preferences through your browser settings, though disabling cookies may limit some platform functionality.
We respect your privacy and only share your data when necessary:
We work with trusted third-party vendors who help us operate our platform - hosting providers, payment processors, email services, analytics tools. These partners are contractually obligated to protect your data.
We may disclose your information if required by law, court order, or government request, or to protect against illegal activities and fraud.
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, subject to the same privacy protections.
We may share data with other parties when you explicitly authorize us to do so.
If you authorize us to add your phone number to WhatsApp groups, please note that WhatsApp is operated by Facebook Serviços Online do Brasil LTDA. Your phone number and profile information (name, photo) will be visible to other group members. You can revoke this consent anytime by contacting us.
Our platform may include embedded content from other websites (videos, images, widgets). These third-party sites may collect data about you and use their own cookies - their privacy policies apply to such content.
Some of our service providers operate servers located outside Brazil. This means your personal data may be transferred to and stored in other countries that may have different data protection laws. We ensure appropriate safeguards are in place to protect your information during international transfers.
We implement technical and organizational security measures to protect your data against unauthorized access, loss, alteration, or disclosure. However, no system is completely secure - we recommend you also take steps to protect your account, such as using strong passwords and enabling two-factor authentication.
If you've consented to receive marketing emails, newsletters, or promotional content, you can opt out anytime by:
NovoLead is not intended for children under 18. We don't knowingly collect personal information from minors. If you believe we've inadvertently collected such data, please contact us immediately so we can delete it.
If you believe we've mishandled your personal data or violated your privacy rights, you have the right to file a complaint with Brazil's National Data Protection Authority (Autoridade Nacional de Proteção de Dados - ANPD) at any time.
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. We'll notify you of significant changes by email or through a prominent notice on our platform. We encourage you to review this policy regularly to stay informed about how we protect your privacy.
Last Updated: December 22, 2025
For questions about this Privacy Policy or our data practices, please contact: [email protected]